Building your brand on social media is essential if you don’t want to miss out. In today’s day and age, just being on social media is not enough, being effective on it is what matters. Statistics show that globally, over one third consumers follow brands on social media. Missing out on this big a market size is not a good idea for any business. To help you out, we’ve made a list of tips that you can follow to build your brand on social media. 

1.     Pick the right social media platform

There are a lot of social media platforms, however, not all social media platforms work for all brands. Facebook, by far, is the most used social media platform so almost all brands have some sort of presence there. However, you need to understand who your target audience is. If your target audience is other businesses, Linkedin is the place for you to build your brand presence. Similarly, if your target audience is the younger demographic, platforms like Snapchat and Instagram are great options for you.

2.     Post Often

 One of the most important rules of brand building on social media is being consistently active. If you want to effectively work on building your brand on social media, posting once or twice a month on different platforms is not going to get you anywhere. You must choose the social media platforms that you feel are the most effective for your brand and post interesting content on the selected platforms on a regular basis.

3.     Engage with your audience

 Just posting about your brand on social media platforms is not going to lead to engagement. It is essential that apart from talking about your products and services, you also post about content that will be of interest to your audience and they would want to engage with. For example, if you are a food brand, you can share recipes on social media or if you are a bicycle brand, you can share info about cycling events, the benefits of exercises and staying healthy. Also, you must make sure that you like, share and reply to others posts.

 4.     Post videos and images

Posts that include images do much better than texts only posts. Being visual is always a great way to attract attention. Videos, especially, are a great way to increase user engagement. Bright colors and pretty fonts don’t go unnoticed either.

5.     Create a strategy

You must be consistent when trying to build your brand on social media and the best way to be consistent is to create a strategy. You also must ensure that every post you create supports your brand and agenda in one way or the other. Avoid posting anything that doesn’t connect with your overriding goal of customer engagement. Make sure all your posts are in line with your brand logo and colors. Also, make sure that your logo and the brand name is consistent in every post. 

6.     Ask social media influencers for assistance

Trying to build your brand on social media from scratch is not the easiest task. It is always a good idea to connect with some already established social media influencers and piggyback on them as it will reduce both the amount of time you spend and the number of resources you invest. While you can do paid collaborations with them, if you do not want to invest money at the moment, you can always follow, share and posts of well-connected social media participants and thank them if they share, like or reply to your posts.

Want to build your brand on social media but don’t know how to? Leave it to the experts. The social media marketing team at PandayG will ensure that your brand gets the attention it deserves and make it a name to reckon with. Whether you are look for Facebook marketing, Instagram marketing or twitter and Linkedin marketing, PandayG is your one stop shop. Get in touch with us today, visit