LinkedIn marketing tips that can help boost your business

1) Make strategic alliances

If your business is new, you need connections and alliance that can help you with your growth. The right kind of connections will not only give you the information that you need, it may also help you find business, services or people that you are looking for. One of the ways to do this is by using the search feature on the LinkedIn app, you can use relevant keywords to find the people you are looking for. You can also go to the groups menu to find potential connections. You can also consider creating your own group and invite people with similar interests to interact with you. 

2) Target the right customers

Again, use the search feature on LinkedIn to find people who are interested in your products and services. You can send personal invitations using the InMail feature or ask mutual contacts to introduce you to ensure that your invitation does not go unnoticed and you make a lasting first impression. 

3) Ensure that your profile is visible 

You must make sure that you do not limit your reach to people who are searching for you on LinkedIn. You should be able to reach people who are looking for you via the search engine. You can do this by using the right keywords in your profile. Also, do use keywords in your job description, summary etc to increase your reach even more. 

3) Endorse your alliances 

Next to every skill that one lists on their LinkedIn, there is a plus sign. If any of your connections click on the plus sign, it is counted as an endorsement. If your connections endures your skills, over will know that you have shown excellence in that particular field or task. Getting endorsement and endorsing others is super easy. If you endures a connect, cancel are that they will repay the favour and slowly you can get hundreds of endorsements for every skill. 

4) Post interesting content on a regular basis 

It is essential that you deliver interesting content to your audience on a regular basis to keep them engaged. You can publish updates about your company like milestones, new product features, anniversaries and make sure your connections don’t forget about your brand. If you have over 100  connections, LinkedIn even allows you to target the updates so that the right people can see them. 

5) Link your LinkedIn account with other social media tools 

You must link your LinkedIn account to other social media accounts to generate more connections. You can link your twitter feed and add your blog to your profile ( Do this by going to More > Get More Applications). You can also list your website on your profile. Additionally, while these is no option for you to link your Facebook page or profile yet, LinkedIn lets you list upto 3 websites, you can one of the spaces to list your Facebook page/ profile. 

6) Tag connections often

LinkedIn has a great feature that lets you tag connections when post on the platform. All you have to do is put a @ before the person’s name and the person will be notified about the mention. This will not only help you get noticed but will also help you build a rapport with your connections. However, it is essential that you use this strategy wisely. You must not do this on a daily basis or spam a connection with tags. Tag your connections only when necessary to come across as someone who is knowledgeable and aware of their surroundings. 

These are just some of the many LinkedIn marketing strategies that you can use to help your small business reach more people and get noticed. If you are looking for someone to help you promote your business on LinkedIn and reach professionals and potential customers, the team of experienced social media marketers at PandayG would be happy to help. Get in touch with us today, visit 

How to build your brand on social media

Building your brand on social media is essential if you don’t want to miss out. In today’s day and age, just being on social media is not enough, being effective on it is what matters. Statistics show that globally, over one third consumers follow brands on social media. Missing out on this big a market size is not a good idea for any business. To help you out, we’ve made a list of tips that you can follow to build your brand on social media. 

1.     Pick the right social media platform

There are a lot of social media platforms, however, not all social media platforms work for all brands. Facebook, by far, is the most used social media platform so almost all brands have some sort of presence there. However, you need to understand who your target audience is. If your target audience is other businesses, Linkedin is the place for you to build your brand presence. Similarly, if your target audience is the younger demographic, platforms like Snapchat and Instagram are great options for you.

2.     Post Often

 One of the most important rules of brand building on social media is being consistently active. If you want to effectively work on building your brand on social media, posting once or twice a month on different platforms is not going to get you anywhere. You must choose the social media platforms that you feel are the most effective for your brand and post interesting content on the selected platforms on a regular basis.

3.     Engage with your audience

 Just posting about your brand on social media platforms is not going to lead to engagement. It is essential that apart from talking about your products and services, you also post about content that will be of interest to your audience and they would want to engage with. For example, if you are a food brand, you can share recipes on social media or if you are a bicycle brand, you can share info about cycling events, the benefits of exercises and staying healthy. Also, you must make sure that you like, share and reply to others posts.

 4.     Post videos and images

Posts that include images do much better than texts only posts. Being visual is always a great way to attract attention. Videos, especially, are a great way to increase user engagement. Bright colors and pretty fonts don’t go unnoticed either.

5.     Create a strategy

You must be consistent when trying to build your brand on social media and the best way to be consistent is to create a strategy. You also must ensure that every post you create supports your brand and agenda in one way or the other. Avoid posting anything that doesn’t connect with your overriding goal of customer engagement. Make sure all your posts are in line with your brand logo and colors. Also, make sure that your logo and the brand name is consistent in every post. 

6.     Ask social media influencers for assistance

Trying to build your brand on social media from scratch is not the easiest task. It is always a good idea to connect with some already established social media influencers and piggyback on them as it will reduce both the amount of time you spend and the number of resources you invest. While you can do paid collaborations with them, if you do not want to invest money at the moment, you can always follow, share and posts of well-connected social media participants and thank them if they share, like or reply to your posts.

Want to build your brand on social media but don’t know how to? Leave it to the experts. The social media marketing team at PandayG will ensure that your brand gets the attention it deserves and make it a name to reckon with. Whether you are look for Facebook marketing, Instagram marketing or twitter and Linkedin marketing, PandayG is your one stop shop. Get in touch with us today, visit


Why email marketing is important for your business

If you are businessmen trying to popularise your brand and get it noticed, email marketing is one of the most powerful tools in todays time and age. Highly recommended by most of the worlds best online marketing specialists, here is how email marketing can help your business. 

1. Economic and cost effective 

In simple terms, email marketing is comparatively a lot more inexpensive when compared to more traditional forms of marketing like radio, television or newspaper ads. Also, email marketing is a lot less time consuming making these campaigns a lot more cost effective. 

2. Emails are more action oriented 

Emails in general prompt action like replying, forwarding and clicking through. If you include direct call to action (CTAs) in your email, it can help you drive traffic to your website and help you get actual conversions. 

3. Create lasting relationships 

A business with strong email marketing strategy can not only get your brand noticed, it can also help you create lasting relationships with existing and potential clients. With useful advice, tips and tricks and latest information, you can draw the attention of the people and build their trust. When customers constantly receive emails that are appealing to their customers, it makes them feel connected to your brand. 

4. Personalised and targeted audience 

While with other marketing channels like radio or television ads and even social media can’t really be personalised, email marketing is one such form of marketing that can be highly targeted and personalised to an individual user level. Email marketing tools also help you analyse user data, break up your contact list depending on common interests and send mails to targeted audience depending on their specific needs. 

5. Measurable 

One of the biggest plus points of email marketing is that it is measurable and testable. Delivery rate, open rate, click through rate among others can be measured. One can evaluate the performance of the campaign and optimise it. As a marketer you can test different elements like the subject line, the length of the mail, the content etc. With this data you can identify what works with your audience and what doesn’t. 

Your email campaign must be interesting, valuable, relevant and timely for it to be effective. Email marketing is one form of marketing that has been constantly evolving and marketers need to constantly be up to date with recent marketing trends to ensure that their email marketing campaigns make an impact. 

Looking for email marketing specialists? Search no more. The email marketing specialists at PandayG are some of the best in Hyderabad and will ensure that you email marketing campaigns are not only highly effective and efficient, but that they reach the right audience and get your brand noticed. To know more, visit 

Why social media marketing can help small businesses

As a small business owner, you are constantly looking for ways to market your products and get your brand noticed. Today, social media marketing is aiding thousands of small businesses worldwide market their products and get their brand noticed. If you are not already using social media to connect with your existing customers and acquire new ones, it is time you started using this powerful tool. 

Connecting with existing and potential clients on social media is essential for any growing business in todays time and age. A recent study found that almost 80% of business owners said that social media marketing is essential for any business to get noticed and almost most of them were owners of businesses with less than 100 employees. 

The success of your social media campaigns does not depend on the number of followers you manage to it, it depends on the the amount of engagement it receives. 

Still wondering why social media marketing is so essential for your small business, we’ve made you a list!

1. Small businesses are more individual oriented

While there are many differences between a big company and a small company like the number of employees the company has, the legal structure and the kind of revenue they generate, there are various other various other distinctions too. When compared to big businesses, smaller businesses are a lot more community and individual oriented. Many of them are really involved in their communities and thus have a strong connect with them. So, when these small businesses start selling online, they can connect with these people online. When you have a small business, replying to comments and queries is easier as there is not too much traffic. When people talk about your product on social media, the reach of your product increases. A great way to increase customer engagement is to ask them to post pictures with the company’s product or a hashtag that your company has created. As a small business owner, you must make the most of social media by connecting with individuals. People will have more respect for you and your brand if they can connect with you on a personal level and if you are able to provide timely responses. 

2. Cheaper

If you have just started your business, you might not have a lot of funds for your marketing. This is where social media marketing comes into picture. Social media marketing is not just a more cost effective alternative to traditional marketing, many studies and reports show that they are also more effective and have a higher ROI. 

3. Personalised experience 

The USP of small businesses is that they offer the personalised attention that big businesses cannot. A study has shown that over 50% consumers like shopping at small businesses because of the personalised attention that they receive. When customers visit your business, you must take the time to connect with them personally. You can then personally ask these customers to follow your business on social media for exclusive discounts and updates and to clarify queries. This will not only help you further connect with your existing customer base, but help build the trust of potential customers. 

Have a business that you want promote on social media? Leave it to the experts One of the best digital marketing firms in Hyderabad, PandayG will insure your business gets the importance and recognition it deserves! Get in touch with us today, visit 

Why selling on your own website is better than selling at a marketplace?

There is no denying that in today’s time and age, to make your business successful, you need to get it online. However, the term “online” is a very general term. Today, if you want to sell online, you have options. You can choose between selling your products on your own website or at a marketplace. It is essential for you to make the right choice to ensure that your brand and products get the attention they deserve. While selling online at a marketplace seems like a lucrative option, read on to know why selling on your own e-commerce website is a better option.

While a marketplace is a third-party site that includes product listings from a number of sellers, when you have your own website, you are independent. Buyers buy products directly from the website belonging to the business. While it is convenient to get started and maintain your store when selling at a marketplace thanks to the tons of visitors that are already purchasing from there, selling at a marketplace has its own share of cons. At most marketplaces, fees is deducted from your revenue as a percentage of each sale. The amount can go up to over 25% per sale. Also, a large customer base attracts a large number of sellers, this means a lot more competition. To add to all this, marketplaces don’t help your brand in any way. At marketplaces, the focus is only on products, not on the seller or the brand.

However, when you have your own ecommerce site, you have the freedom to present your brand and products just how you want to. It gives you the chance to create the kind shopping experience that you want for your customers. With platforms like PandayG, it has become super easy to create a beautiful customized website for your business. Another important aspect of creating your own website is that it increases your chances of sustainable long-term growth. When you have your own website, you have access to a lot of customer information that you wouldn’t have access to if you were selling at a marketplace.  This helps you better understand your customers as well as target the right audience. Additionally, with your own e-commerce website, you can take full control on the promotions of your products. Promotions can not only help you boost sales, it can also help you build customer base and clear out excess inventory.

So, the fact of the matter remains that while marketplaces can be great for initial traction and sales, your own e-commerce site is going to be a great long-term investment. Having your own customer base and to be able to market your brand and products the way you want to and that is super essential for any business to be successful as a brand. So, take control, get your own e-commerce site today. Visit,

How to make the most of your ecommerce website!

In today’s time and age, people prefer the convenience of shopping online than going to a physical store and shopping. Thanks to this, more and more ecommerce stores are popping up on a daily basis.  From make-up and flowers to furniture and home-made handicrafts, today everyone is buying and selling almost anything under the sun online. This means that gone are the days when you could just create a website and expect people to find your website and shop. Today, you need to work extra hard to ensure that your website stands out from the crowd. Fret not, we’ve listed down 5 simple tips that can make your site stand out from the rest.

1. Showcase your brand

It is important to keep the focus on your brand when creating a website. Don’t limit yourself to a website that looks exactly like every other website. Customize your website to ensure it conveys exactly what your brand is all about. Choose a color that goes with the color palate of your brand. Studies have shown that people make up their minds within the first 90 seconds of their interaction with a product and colors have a huge role to play in this. So, knock yourself out, give your website the makeover it deserves, you owe it to your brand.

2. Simplify the process

Make shopping online on your website as easy as possible. People might find your store online but if they find that your website is difficult to navigate, they might leave your website and look elsewhere. If you see any successful ecommerce website, you will notice that they all have one thing in common – super easy navigation. Making your website easy to use is essential for the success of your online store. Simple things like easy search, organized product list and easy payment process play a huge role in the success of your online store. This way you will not only be able to display your products well, it will also make sure that no potential customer clicks out of your site frustrated.

3. Make it easy to reach you

Apart from making your website super easy to use and giving all important information about your shop as well as your store, you should also make sure that your customers are able to get in touch with you easily if they have any questions along the way. You can either have a contact us form or a live chat feature that your visitors can easily access. If your customers feel that they can get in touch with you whenever needed, it will build a sense of security and trust among them.

4. Publish content that is interesting

Posting interesting content is a great way to bring in new customers but also keep your old customers interested. Maybe you could include a blog to your ecommerce website to add more depth to your online store. You can use that space to tell customers more about your store, new products, events and things that are trending. Blogs with optimized content are a great way to make your store ranks better on google search as well as increase traffic to your online store. While your website gives your online store the perfect face, blogs can give your website a voice. This voice can help you share and connect with your audience like never before.

5. Go mobile

In this time and age, people are always on the go. Therefore, it is important that your website is available on mobile devices as well. A large majority of people shop from their mobiles. If they find it difficult to navigate their way around your website, you will lose these customers. A responsive website, i.e. a website that looks great on all devices is essential for your online store.

Want your e-commerce website to stand out from the crowd? At PandayG, we create websites that not only look great but are responsive and super easy to navigate. There is a reason why PandayG is known to be one of the best website designing companies in Hyderabad. Find out for yourself, visit

How SEO can help your business

Today, SEO is one of the best ways to get your brand noticed. In fact, studies have shown that SEO can have a better ROI than traditional forms of marketing like print or television ads. So how exactly does SEO help your business grow? We are here to help you understand SEO and how it helps your business better.

1. SEO is good for business visibility and branding.

When people search for your business, you want to appear as high in the search engine ranking as possible. If done right, SEO can help you get on top. If you can continually rank high in all search results, you will gain more and more mindshare with each potential customer. This increases the chances of them clicking through your website and since you’ve been showing up on top of all their search results, they will also trust you more.

2. SEO Facilitates word of mouth marketing

When people hear about your business, they might want to look it up online, but if your business came up just in a casual conversation, chances are that they wouldn’t remember the name of your business. However, they might remember that yours was a printing business in Hyderabad, so they might go home and search for that on the internet. If you’ve done your SEO right, chances are they will find you.

3. SEO shows you care about your business

SEO is one of the most basic ways to get your website found online and is extremely important for all kinds of businesses. Optimizing your SEO shows that you care about your business and helps build the trust of your potential customers.

4. SEO has one of the best ROI’s

SEO rewards your business for its efforts at a much higher rate than pretty much all traditional forms of offline advertising. The major reason behind this is that SEO is an inbound marketing strategy; that is, it allows you to market to people when they are actively looking for products and services that your business provides. You don’t interrupt their favorite TV or radio show or take up space in a magazine that bought to read about politics or fashion. You just show up when they are looking for businesses like yours. You don’t have to convince them into buying your product or service, you just have to convince them that you are the right place to purchase the product or service from. So, in other words, half the battle is won even before it starts.

5. SEO gives you unmatched insights into your customers.

SEO generates valuable traffic and google analytics tracks this traffic. The amazing tool that google analytics is, the data and metrics it collects gives you valuable insight into your customers. You can get an insight into how your customers search, how they browse, the language and technology they use, the region they live in, the days and the time of the day they are most active. This can be of great help to you as this helps you understand your customers better and helps you make more informed decisions about your business, be it online or offline.

Looking for the best SEO services in Hyderabad? Your search ends here. PandayG offers the best SEO services in the city. Our SEO experts know exactly how to make your website show up right on top when a potential customer is looking for products and services that your business offers.  For more information about PandayG and how we can help your business grow online, visit

7 Things you must do to promote your online store offline

A lot of people will tell you how to market your new ecommerce store online, but a very few will tell you how to promote your ecommerce store office, even though it is just as important, if not more.

We’ve listed down 6 things you must start doing today to make your online store more popular.

1) Participate in business networking opportunities 

It is essential for you to get involved with networking opportunities. As you build a network, people will begin to trust you and start helping you. Yes, you may not be making instant sales, but this will give you the chance to build relationships over time which will help you generate sales in the long run. Attending meet-ups in your industry will help you connect with many potential customers.

 2) Follow up on orders

If an order is returned, do you ever know what was wrong with it? Why was the customer unhappy with the purchase? While most ecommerce companies interact with their customers only via emails, a phone call to the dissatisfied customer will not only give you an insight into what went wrong and help you understand your customers better, it will also help you save a customer that you might have lost otherwise.

3) Always carry your business card

 You might think that since you are just going out for a casual dinner, you wouldn’t need your business card, but it’s always a good idea to carry a few with you, wherever you go. Serendipity happens with you’re not expecting it at all. You never know where you might meet a potential customer. If you happen to meet someone who is interested in your store and what you sell, having your business card will make you look more professional and will make it easy for them to visit your ecommerce store later.

4) Connect and nurture relationships with the media

Local businesses are always of interest to the media but yours won’t be unless a journalist knows about you. The best way to get a journalist to cover your store is to build a relationship with them before you request them for anything. Read and comment on their content, follow and share their stuff and start a conversation with them. Then position yourself as a trusted resource when they need one.

5) Look for partnership

Don’t run from your competition, try thinking of them as a potential partnership opportunity. Whether or not you sell identical products, there may be ways for the two of you to work together and refer business to one another.

6) Giveaways

Sometimes you need to give products away for people to find out about your brand and about what you do. Giveaways are very a successful sale strategy when done the right way. Many shop owners have generated tons of leads by holding giveaways.

7) Promote your online store in your offline store

There is no better way to create a buzz about your online store than by promoting it in your offline store. Make sure to add the link to your store on your letterheads, visiting cards, shopping bags etc. Encourage your offline store customers to shop online by giving them special discounts that they can avail when shopping online.

Follow the above tips and your online store is sure to get a lot more traffic than before.  Need some help with marketing your online store? The marketing experts at PandayG are here to help. Get in touch with us today! Visit

How an e-commerce website can help you grow your business

More and more people are shopping online these days and the reasons are many. Apart from lack of time, people like shopping online because it gives them a chance to compare products and prices, is more convenient when compared to going to a store a shopping and because most shoppers believe that online shopping will offer them more competitive pricing.

Considering the ever-growing number of people shopping online, for any businessman that wishes to be successful, an e-commerce website is absolutely essential.

We’ve listed down a few tips to improve your e-commerce website that can help your business grow:

1) Providing helpful information

Apart from providing as much information as you can about the product, another great way to help your customers is by suggesting additional suitable products. While this adds value to the purchase, it also really helps the purchaser.

2) Run loyalty programs

Reward your email, message, newsletter, social media subscribers with special discount codes, sneak peeks, offers and prizes. Loyalty programs are a great way to gain and keep long term customers.

3) Free or low-cost shipping and returns

Easy return services and low-cost or free shipping is often a determining factor for shoppers. When you offer these, the changes of getting new customers to shop on your website as well old customers returning to shop with you get much higher.

4) Videos and catchy illustrations

When a customer is buying a product, more often than not, he more interested in how the product would be useful to him or how a product can solve his problem rather than in small technical details. An online store can demonstrate how their product can help the customer, just as well, if not better than a sales assistant at a physical store.

5) Testimonials

There’s is no better way of building the trust of your audience than having testimonials from customers, both written and video, talking about your brand or product.

6) Easy payments

An online portal that offers easy and secure payments and allows users to make and receive payments from all over the world automatically increases your reach and potential customer base.

7) Quick and easy

Apart from being appealing to the user’s eyes, the website should be easy to use and navigate. Also, the website must be responsive and should look just as nice on a phone as it looks on a laptop or tab. If the website can retain information for repeat shoppers, even better. Anything that makes the users experience easy and pleasurable will take the user a step closer to completing the purchase.

Want an e-commerce website for your business that gives you all of the above and more? Visit and get your own e-commerce website in just 5 minutes! One of the best .website developers in Hyderabad, PandayG is your one-stop shop for all things digital

Setting up an online store – Getting started!

Been thinking of setting up an online store for a long time but don’t know where to start? Worry not!

Follow these tips and take your first step towards starting a successful online store today

1) Decide what you want to sell

Do you want to sell commoditized products or unique products? Usually, unique products sell better than anything else. So, find yourself a product (or products) that you specialize in.

If you have products to sell that are trending, even better!

2) Make sure that the products can actually be sold

Apart from considering whether people would actually want to buy what you want to sell, it is also important for you to consider the challenges you can face while trying to sell your product online.  It is important to consider factors like whether your product is to too big in size or too heavy to be shipped. Your product could be priced at a much cheaper rate than your competitors, but would it still be cheaper post adding shipping charges?

3) Know your competition

It is extremely important for you to know your competition well and find a way to differentiate yourself in the market. It is essential for you to do an in-depth research of your product market and the overall trends driving the market.

4) Study what your competitors are doing

You must study your top competitors and pinpoint their strengths and weaknesses. This will help you find out the gaps in the market and understand what you can do to fill them.

5) Ensure that you are not breaking any laws

This one is extremely important. Make sure what you’re selling isn’t against the law or you might land up in trouble. Before you start an online store, check if your business is operating within the confines of the law.

6) Start sourcing your products

Now that you’ve done all the tasks needed to be done before starting an online store and gathered all the background information, it is time for you to start sourcing your products.

Will you dropship, make the product in the house or choose some other option? Consider all pros and cons of all the options and see what fits your business the best.

7) Pick the right people to help you set up your store

It is important to ensure that you pick a reputed company to help you set up your e-commerce website. You could request the team to share some of their past work with you. You must also do an extensive online research and see what people have to say about the company. Ask important questions like – how will I manage the inventory? How will my store look on different devices? What payment options do you have to accept payments and if the team will support you if you have and queries.

Even after you have got all your quires answered, make sure that you give the solution a try before signing up. Most reputed e-commerce companies like PandayG offer a free trial. You must take advantage of that.

You can now set up a responsive e-commerce website for your business with payment and delivery integration in just 5 minutes with PandayG. Know more, visit

How Digital Marketing Can Help Your Brand Grow Exponentially

Gone are the days when marketing meant running campaigns in newspapers and television. As the world of commerce is moving more and more towards a digital market space, businesses now must reach and connect with their target audience through the right kind of digital market. 

Any business that wants to get ahead and become successful needs to incorporate digital marketing into their overall marketing strategy. By combining your existing marketing strategy with digital marketing, you can optimize your campaigns for maximum results. Studies over the past few years have shown that digital marketing really does work, regardless of your business or company size. 

Below we’ve listed 6 reasons why your business needs digital marketing today:

1. Majority of modern consumers are going digital 

Customers these days are going more and more digital when it comes to researching and purchasing products. A research by the Blue Nile shows that between 79%- 82% of the customers use search, customer reviews, and brand websites to research about a product before buying it. Therefore, incorporating digital marketing tactics into existing marketing strategy has become essential for businesses everywhere. Digital marketing is hands down the best way to reach customers who are looking for products and services like the ones you offer. 

2. Digital marketing strategies are affordable 

One of the biggest benefits of digital marketing is that it is affordable as well as effective. Marketing through email, social media, and SEO- driven content costs only a fraction of the price that it costs to make and distribute print or television ads. Not only is digital marketing affordable, it also offers a rather high ROI for business owners. 

3. Easy to keep track 

With digital marketing, it is easy to keep track of your marketing campaigns as it gives you access to a wealth of useful campaign data at your fingertips. With super easy to use digital marketing analytics software, business owners can test what is working and what isn’t working with their target audience. The ability to keep track of and monitor your marketing closely helps you make real-time changes, monitor your budget and get the best results. 

4. Helps you connect with your target audience and allows you to be a part of the conversation about your company online

Digital marketing allows your company to provide a more personalized experience to your audience. Through custom-made ads and tailored product recommendations, reaching your target audience has become super easy. Through consistent engagement and posting valuable content, brands can not only increase their credibility in the market, the can also build a stronger relationship with their current client base while starting a conversation with their potential clients. Companies can also answer queries and questions online, contributing to a better online reputation of the company. 

5. Respond to trends in real time

Digital marketing allows you to respond to popular trends in real time giving your business the chance to take advantage of consumer response to current events, trends, topics, and technology. By taking advantage of what is popular at the moment, brands can increase their visibility, generate more leads and reach more customers. 

Get your brand noticed with PandayG

Are you ready to take your marketing to the next level? Are you ready to see the difference digital marketing can make? The team of digital marketing experts at PandayG offer the best digital marketing services in Hyderabad and would love to help you get your business noticed online. Get in touch with us today for a digital marketing consultation and see how we can help your business grow. 


What is a high quality website?

It is essential for your business to have a high-quality website to stand out and make an impression. But what exactly is a high-quality website?

While many people say good content is what determines the success of any website it does not mean that good content alone can make your website successful. There are a lot of other factors that separate a good quality websites from others.

A good website must posses the following characteristics:

Original and unique content: Not only should each page of the website have unique content, but the content should be unique and different when compared to other websites.

Quality and expertise: Content must be produced based on a lot of research as well as experience. For example, if the topic is business related then the content should be provided by someone who is qualified in that field and can give professional business advice.

No biases: The content should be detailed and must not promote a single product. It should describe both sides of the story.

Responsive: You must ensure that your website looks great on all devices, be it a mobile phone, a tablet or a laptop.

Easy to use: The website must be user friendly and the user must be able to navigate the website easily.

Attention to detail: Content should be easy to read and have no errors. Use of relevant images and videos add life to your pages.

Optimisation: Optimisation is essential and it has many benefits but it important not to overdo it. The best websites make sure they have a good amount of non-optimised content as well. Algorithms can sometimes interpret over-optimisation as an attempt to game the system and they may take measures to stop this from happening.

Speed: A high quality website should load fast. A website with good speed will rank higher and is likely to create more conversions and sales.

Social: A good website must have social media pages like Facebook and Instagram with good reviews and a lot of followers.

User Engagement and interaction: A good website has users who spend time on the website and view at least two pages on the site. They interact with the content by leaving comments and making suggestions.

Compares well with competitors: When you take a specific keyword, your website must be better than your competitors. Studying and understanding your competitors is extremely essential.

Healthy and spam free: Lastly, a high quality website is healthy and always spam free.

While there are many other characteristics that make a good website stand out from the rest, the above mentioned characterises are some of the most important for producing a website that can be trusted and be considered as high quality.

At PandayG, our team keeps all these characterises in mind while designing a website for your business because for us there is nothing more important than your success.

So if you are looking to get your business online visit and get a brand new website for your business today!

what is SEO,Why SEO is important to your website,uses of SEO

What is Search Engine Optimization and why is it so important for your business website?

What is Search Engine Optimisation and why is it so important for your business website?

Search engine optimization is a set of rules that can be followed by website owners to optimize their websites for search engines and therefore improve their online search rankings.In addition to that, SEO is a great way to increase the quality of your websites by making your websites as user- friendly as possible, easier to navigate and faster. If done correctly, SEO can deliver consistent traffic to your website. While there are constant Google updates and algorithms rolled out to combat spam, if you are working with an experienced SEO expert, you hardly have to worry about these issues. While various individuals and companies claim to be the best SEO providers in town, you have to be extremely careful before you pick someone to do your website’s SEO as it is no child’s play. 

So how exactly can SEO help your business?

-Majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages so to take advantage of this and gain visitors to your website or customers to your online store, you need to be in the top positions.

-No other form of online marketing delivers a return quite like SEO.  When done the right way, SEO can deliver non stop organic traffic to your website which would otherwise cost a lot of money if it was being paid for through a paid campaign.

-Internet users tend to trust search engines and being in one of the top positions for the keywords the user is searching increases the user’s trust on the brand. 

-Your customers are always online. The mobile traffic continues to increase and it is slowly outpacing traffic from desktop computers. SEO ensures that your business can be found by customers that are actively searching for the services and the products that your business is selling. Good local SEO can help your business be found by people who in turn may visit your store or make an online purchase from your store. Mobile search and shopping is the future, with the right kind of SEO your business would be future ready. 

-SEO helps in the social promotion of your website. People who find your website on Google or Yahoo are more likely to promote it on Facebook, Twitter, and other social media platforms. 

-SEO is also extremely essential for the smooth running of a big website. Websites with more than one author can benefit from SEO in both direct and indirect ways. The direct benefit being an increase in the search traffic and the indirect benefit being that there is a common framework to use before publishing any content on the website.

There is no denying the fact that every business needs a good SEO strategy to attract organic traffic and to be found online. SEO can provide great ROI if done the right way and is one of the best long-term marketing strategies. 

Looking for someone to do your SEO the right way? Search no more. Head to PandayG for the best SEO services. SEO experts at PandayG have a deep understanding of how different search engines work, what search engines are being used by your target audience and what your target audience is searching for. PandayG will ensure that the visibility of your business is increased on search result pages and help drive quality traffic to your website. 

uses of digital marketing,why business needs digital marketing

Why your business needs digital marketing!

“Over 77% of the people make a purchase online or in-store after viewing something on Facebook.”

Facebook has over 2 billion users as of today.

Still wondering why digital marketing is important for your business? Here are 7 reasons why your business needs digital marketing NOW!

  1. It Levels the Online Playing Field – Gives equal opportunities to all kinds of businesses.
  2. It is More Cost-Effective than Traditional Marketing – Digital marketing helps you save money. It also provides a better return on investment for your marketing investments.
  3. Helps Generate Better Revenues – Higher conversion rates generated by digital marketing delivers.
  4. Facilitates Interaction with Targeted Audiences – Helps you give an insight into what your targeted audience wants and helps you serve your customers better.
  5. Caters to the Mobile Consumer – Reach your audience on their most used device.
  6. Builds Brand Reputation – Delivering what you promised helps you build a good reputation and gain the faith of your targeted audience.
  7. Ensures Business Survival Online – Digital marketing helps you convert your website visits into actual sales.

PandayG offers the best digital marketing services at attractive prices to ensure that your business catches the eye of your targeted audience through popular social networking sites. Our digital marketing services will not only increase your brand recognition but also help you build lasting relationships with your customers.

What we do at a high level: 

Understand your business.

Determine marketing and positioning strategy to develop your brand.

Identify your target audience.

Engage potential customers and try and develop thought leadership.

Use analytics to gain insight.

Promote the page to get traffic.

Invite your customers to follow your page and give testimonials.

For further information about our digital marketing services and packages, please get in touch with us. We would be happy to assist you.

Warm Regards

Team PandayG

PandayG happy customer hyvita tea

PandayG Happy Customers Series – Hyvita Tea!

With a clear mission and passion for everything tea, Hyvita, a store started in 2005 is now popular all over the world.  

Although Hyvita came into existence only in 2005, the Ahmed family has been in this business for over 62 years. National Tea Depot, a store started by Mr. Zaheer Ahmed’s grandfather, who named the store after India’s new-found freedom, was one of the most popular tea stores of its time, even though it was only a small retail outlet selling tea and coffee. In 2005, Mr. Ahmed’s father, along with his two sons started Hyvita tea with an aim to evolve with the changing times while keeping the values that they stand for intact.  

“While growing up, working in the tea business was my dream, I am lucky to be living it today” said Mr. Zaheer Ahmed, who runs the store along with his father and brother. While Hyvita has only one store based here in Hyderabad, the store gets orders from Pune, Delhi, Chennai and even the remotest parts of the country. Mr. Zaheer Ahmed says that their products sell because of their unbeatable quality. He says selling good quality products is their passion. We source our tea from different parts of the country and ensure we sell only the finest quality tea to our customers. TodayHyvita supplies tea to some of the biggest cafés and restaurants in Hyderabad. “People say that we have changed the market dynamics. Tea marketing industry was very disorganised for the longest time, we keep getting compliments on how we have changed that.” 

When we asked him about how his journey to success, he said that he has seen some really tough timesit’s the tough times that make you stronger”. He said that even during the toughest times they have stood by their mission to serve great tea to people and lift their mood and that has helped them bounce back each time they’ve gone through a bad phase. He says that tea business is a very dynamic business and cash flow is often an issue, however, they’ve never compromised on quality, even if it meant that didn’t make any profit at times. He claims that this is what has helped them reach where they are today. When asked about how Hyvita got so popular Mr. Zaheer said that even though they have done a few paper advertisements they’ve really got popular thanks to the good feedback their customers have given to others.  

 realised long back that I need to get my store online to increase Hyvita’s visibility but I didn’t want just a website, I want to sell through my website. We were looking for someone to create our website and thats when we got in touch with someone from PandayG’s team. We have been with PandayG for a long time now, in fact we were one of PandayG’s first customers. Getting online has helped me more than I thought it would. The number of queries have increased and now I have international customers. Hyvita tea is getting popular globally. This is all thanks to the amazing team at PandayG. The team goes out of their way to help us with anything we need. They are also very open to feedback and ensure that they work on the suggestions we give them. I truly believe that any store that hasn’t come online yet is missing out on a lot. The sooner they get online, the better.  

 When we asked him if he had any final words for our readers, he had only one thing to say – “Drink tea for good health.”  


how to make online store successful,ways of improving online store successful

Make your online store successful!

Make your online store successful!

Started an online store? We want to help you make the most of it. 

Running an online store is no child’s play. Taking the time to understand how online stores work and evolve is one of the best investments one can make. 

We’ve made you a checklist that will ensure the success of Aapki Apni Dukaan online.

– A rich inventory with good product description.
– Discounts and deals.
– Free delivery.
– Assurance.
– Follow penetration pricing strategy.
– Share information on your WhatsApp and Facebook groups.
– Prompt service(Chat/Orders)
– The right kind of branding strategy.
– Add a small gift or a thank you note with your order.
– Keep updating your e-commerce website and inviting people to your page.

Now that you have PandayG’s secret recipe to online success, make sure you follow these tips to make your e-commerce website a grand success. Do get in touch with us at if you require any assistance with your online store, our team is always happy to help. 

If you are still not online, you’re missing out! Visit and get an e-commerce website for your business in just 5 minutes with PandayG – the best website developers in town!

Warm Regards

Team PandayG

PandayG happy customer suban bakery

PandayG Happy Customers Series - Subhan Bakery!

“The world has changed and everyone is on their phones and computers all the time, so if you want to sell, that is where you should be too.” – Irfan Syed (Owner, Subhan Bakers)

Ask any true blue Hyderabadi about Subhan Bakers and watch their eyes sparkle as they talk about how Subhan Bakers make the best Osmania biscuits in the Deccan. A store that was started in 1948 in a garage now has customers all over the world. If you are travelling from Hyderabad, anyone who has lived in Hyderabad for long enough would ask you to bring a box of Subhan Bakery Biscuits. 

The store moved to its current location in 1951 and in its initial years got extremely popular for its bread. So much so that even the Nizams got their bread from Subhan Bakers. When former Prime Minister Jawarhal Nehru came to Hyderabad for a visit, he only had bread supplied by Subhan Bakers.

What started off as a small bakery making breads, salt biscuits and rusks slowly expanded into a full fledged bakery making cakes, muffins and different types of biscuits. 

The bakery which was started years ago by Mr. Irfan Syed’s grandfather is now managed by him. While he used to come and spend time at the store as a school and college lad too, he officially started working at the store after finishing his MBA in 1988. 

He believes the USP of their store is the quality of their products. “We are not afraid of our competitors, they are scared of us, they try to copy us.” He claims that while many bakeries have tried to copy them and make similar products, customers still choose Subhan Bakery over their competitors as they don’t want to compromise on quality. For and for Subhan Bakery, quality come before anything.

PandayG happy customer suban bakery
PandayG happy customer suban bakery

Mr Irfan Syed further adds, “We have only one aim, serve as many people as we can and make people happy with our food.” He fondly recalls a comment from a customer, “Dua le rahe hain aap sabki” meaning, you are collecting blessings from your customers with your delicious products and amazing services. He says that that one comment touched him so deeply that it has been motivating him to work harder for years now. 

When we asked him about his future plans he said that in the coming years they not only plan on opening up new stores in the city, they also want to expand their business and open stores in other cities. “When we started our store, we never thought it’ll get so popular some day. Our aim is to open stores all over the world and become popular globally.”

In the past year or two, we had a lot of people asking us if we have an online store, thats when we realised that we need to get our store online. We were looking for someone to make our website when we were approached by PandayG. “We’ve been with PandayG for over 7 months now and we couldn’t be happier. Our business has increased since we’ve come online. The number of queries we are getting has gone up in number. We are getting orders and feedback from people from all over the world.” He said that till the time he started an online store, the only way people knew about the store was by word of mouth. 

“PandayG has helped my business in more than one ways. It has enabled me to connect with the world. Not only has getting my store online increased my sales, I now have orders coming in from all over the world. The team at PandayG is also extremely supportive. Whenever I need any help with my online store, I know assistance is only one call away.” 

He says that anyone who hasn’t started an online store yet is missing out. “The world has changed and everyone is on their phones and computers all the time, so if you want to sell, that is where you should be too.” 

So get online, head to PandayG and set up your website in just 5 minutes!

Warm Regards

Team PandayG

PandayG new blog

Say hello to our new blog!

“We thought it would be awesome to put together a collection of advice, tips and feedback from our customers for our you to easily access. We hope that the information you find here will be beneficial to you or your business and would help you connect with us better.”

Hey there! Hello and welcome to the PandayG blog. Here’s where we will update you about what’s up at PandayG. This is where you will find all the latest and the greatest news everything about PandayG – from new services and product launches to interviews with people in the PandayG family. You will get to hear from our customers, our founders as well as experts from the e-commerce industry. 

Please do leave any questions or comments that you may have, we would love to hear from you and get your feedback on PandayG and this blog. We would also love to know what you would want to see discussed and showcased in the future. We want to use this blog to connect with you better! 

So bookmark this blog, email to your friends and share on your Facebook and Twitter and let’s pump up the volume on news at PandayG.

Warm Regards 

Team PandayG