How an e-commerce website can help you grow your business

More and more people are shopping online these days and the reasons are many. Apart from lack of time, people like shopping online because it gives them a chance to compare products and prices, is more convenient when compared to going to a store a shopping and because most shoppers believe that online shopping will offer them more competitive pricing.

Considering the ever-growing number of people shopping online, for any businessman that wishes to be successful, an e-commerce website is absolutely essential.

We’ve listed down a few tips to improve your e-commerce website that can help your business grow:

1) Providing helpful information

Apart from providing as much information as you can about the product, another great way to help your customers is by suggesting additional suitable products. While this adds value to the purchase, it also really helps the purchaser.

2) Run loyalty programs

Reward your email, message, newsletter, social media subscribers with special discount codes, sneak peeks, offers and prizes. Loyalty programs are a great way to gain and keep long term customers.

3) Free or low-cost shipping and returns

Easy return services and low-cost or free shipping is often a determining factor for shoppers. When you offer these, the changes of getting new customers to shop on your website as well old customers returning to shop with you get much higher.

4) Videos and catchy illustrations

When a customer is buying a product, more often than not, he more interested in how the product would be useful to him or how a product can solve his problem rather than in small technical details. An online store can demonstrate how their product can help the customer, just as well, if not better than a sales assistant at a physical store.

5) Testimonials

There’s is no better way of building the trust of your audience than having testimonials from customers, both written and video, talking about your brand or product.

6) Easy payments

An online portal that offers easy and secure payments and allows users to make and receive payments from all over the world automatically increases your reach and potential customer base.

7) Quick and easy

Apart from being appealing to the user’s eyes, the website should be easy to use and navigate. Also, the website must be responsive and should look just as nice on a phone as it looks on a laptop or tab. If the website can retain information for repeat shoppers, even better. Anything that makes the users experience easy and pleasurable will take the user a step closer to completing the purchase.

Want an e-commerce website for your business that gives you all of the above and more? Visit www.pandayg.com and get your own e-commerce website in just 5 minutes! One of the best .website developers in Hyderabad, PandayG is your one-stop shop for all things digital


Setting up an online store – Getting started!

Been thinking of setting up an online store for a long time but don’t know where to start? Worry not!

Follow these tips and take your first step towards starting a successful online store today

1) Decide what you want to sell

Do you want to sell commoditized products or unique products? Usually, unique products sell better than anything else. So, find yourself a product (or products) that you specialize in.

If you have products to sell that are trending, even better!

2) Make sure that the products can actually be sold

Apart from considering whether people would actually want to buy what you want to sell, it is also important for you to consider the challenges you can face while trying to sell your product online.  It is important to consider factors like whether your product is to too big in size or too heavy to be shipped. Your product could be priced at a much cheaper rate than your competitors, but would it still be cheaper post adding shipping charges?

3) Know your competition

It is extremely important for you to know your competition well and find a way to differentiate yourself in the market. It is essential for you to do an in-depth research of your product market and the overall trends driving the market.

4) Study what your competitors are doing

You must study your top competitors and pinpoint their strengths and weaknesses. This will help you find out the gaps in the market and understand what you can do to fill them.

5) Ensure that you are not breaking any laws

This one is extremely important. Make sure what you’re selling isn’t against the law or you might land up in trouble. Before you start an online store, check if your business is operating within the confines of the law.

6) Start sourcing your products

Now that you’ve done all the tasks needed to be done before starting an online store and gathered all the background information, it is time for you to start sourcing your products.

Will you dropship, make the product in the house or choose some other option? Consider all pros and cons of all the options and see what fits your business the best.

7) Pick the right people to help you set up your store

It is important to ensure that you pick a reputed company to help you set up your e-commerce website. You could request the team to share some of their past work with you. You must also do an extensive online research and see what people have to say about the company. Ask important questions like – how will I manage the inventory? How will my store look on different devices? What payment options do you have to accept payments and if the team will support you if you have and queries.

Even after you have got all your quires answered, make sure that you give the solution a try before signing up. Most reputed e-commerce companies like PandayG offer a free trial. You must take advantage of that.

You can now set up a responsive e-commerce website for your business with payment and delivery integration in just 5 minutes with PandayG. Know more, visit  http://pandayg.com/.


How Digital Marketing Can Help Your Brand Grow Exponentially

Gone are the days when marketing meant running campaigns in newspapers and television. As the world of commerce is moving more and more towards a digital market space, businesses now must reach and connect with their target audience through the right kind of digital market. 

Any business that wants to get ahead and become successful needs to incorporate digital marketing into their overall marketing strategy. By combining your existing marketing strategy with digital marketing, you can optimize your campaigns for maximum results. Studies over the past few years have shown that digital marketing really does work, regardless of your business or company size. 

Below we’ve listed 6 reasons why your business needs digital marketing today:

1. Majority of modern consumers are going digital 

Customers these days are going more and more digital when it comes to researching and purchasing products. A research by the Blue Nile shows that between 79%- 82% of the customers use search, customer reviews, and brand websites to research about a product before buying it. Therefore, incorporating digital marketing tactics into existing marketing strategy has become essential for businesses everywhere. Digital marketing is hands down the best way to reach customers who are looking for products and services like the ones you offer. 

2. Digital marketing strategies are affordable 

One of the biggest benefits of digital marketing is that it is affordable as well as effective. Marketing through email, social media, and SEO- driven content costs only a fraction of the price that it costs to make and distribute print or television ads. Not only is digital marketing affordable, it also offers a rather high ROI for business owners. 

3. Easy to keep track 

With digital marketing, it is easy to keep track of your marketing campaigns as it gives you access to a wealth of useful campaign data at your fingertips. With super easy to use digital marketing analytics software, business owners can test what is working and what isn’t working with their target audience. The ability to keep track of and monitor your marketing closely helps you make real-time changes, monitor your budget and get the best results. 

4. Helps you connect with your target audience and allows you to be a part of the conversation about your company online

Digital marketing allows your company to provide a more personalized experience to your audience. Through custom-made ads and tailored product recommendations, reaching your target audience has become super easy. Through consistent engagement and posting valuable content, brands can not only increase their credibility in the market, the can also build a stronger relationship with their current client base while starting a conversation with their potential clients. Companies can also answer queries and questions online, contributing to a better online reputation of the company. 

5. Respond to trends in real time

Digital marketing allows you to respond to popular trends in real time giving your business the chance to take advantage of consumer response to current events, trends, topics, and technology. By taking advantage of what is popular at the moment, brands can increase their visibility, generate more leads and reach more customers. 

Get your brand noticed with PandayG

Are you ready to take your marketing to the next level? Are you ready to see the difference digital marketing can make? The team of digital marketing experts at PandayG offer the best digital marketing services in Hyderabad and would love to help you get your business noticed online. Get in touch with us today for a digital marketing consultation and see how we can help your business grow. 


pandayg

What is a high quality website?

It is essential for your business to have a high-quality website to stand out and make an impression. But what exactly is a high-quality website?

While many people say good content is what determines the success of any website it does not mean that good content alone can make your website successful. There are a lot of other factors that separate a good quality websites from others.

A good website must posses the following characteristics:

Original and unique content: Not only should each page of the website have unique content, but the content should be unique and different when compared to other websites.

Quality and expertise: Content must be produced based on a lot of research as well as experience. For example, if the topic is business related then the content should be provided by someone who is qualified in that field and can give professional business advice.

No biases: The content should be detailed and must not promote a single product. It should describe both sides of the story.

Responsive: You must ensure that your website looks great on all devices, be it a mobile phone, a tablet or a laptop.

Easy to use: The website must be user friendly and the user must be able to navigate the website easily.

Attention to detail: Content should be easy to read and have no errors. Use of relevant images and videos add life to your pages.

Optimisation: Optimisation is essential and it has many benefits but it important not to overdo it. The best websites make sure they have a good amount of non-optimised content as well. Algorithms can sometimes interpret over-optimisation as an attempt to game the system and they may take measures to stop this from happening.

Speed: A high quality website should load fast. A website with good speed will rank higher and is likely to create more conversions and sales.

Social: A good website must have social media pages like Facebook and Instagram with good reviews and a lot of followers.

User Engagement and interaction: A good website has users who spend time on the website and view at least two pages on the site. They interact with the content by leaving comments and making suggestions.

Compares well with competitors: When you take a specific keyword, your website must be better than your competitors. Studying and understanding your competitors is extremely essential.

Healthy and spam free: Lastly, a high quality website is healthy and always spam free.

While there are many other characteristics that make a good website stand out from the rest, the above mentioned characterises are some of the most important for producing a website that can be trusted and be considered as high quality.

At PandayG, our team keeps all these characterises in mind while designing a website for your business because for us there is nothing more important than your success.

So if you are looking to get your business online visit www.pandayg.com and get a brand new website for your business today!


what is SEO,Why SEO is important to your website,uses of SEO

What is Search Engine Optimization and why is it so important for your business website?

What is Search Engine Optimisation and why is it so important for your business website?

Search engine optimization is a set of rules that can be followed by website owners to optimize their websites for search engines and therefore improve their online search rankings.In addition to that, SEO is a great way to increase the quality of your websites by making your websites as user- friendly as possible, easier to navigate and faster. If done correctly, SEO can deliver consistent traffic to your website. While there are constant Google updates and algorithms rolled out to combat spam, if you are working with an experienced SEO expert, you hardly have to worry about these issues. While various individuals and companies claim to be the best SEO providers in town, you have to be extremely careful before you pick someone to do your website’s SEO as it is no child’s play. 

So how exactly can SEO help your business?

-Majority of search engine users are more likely to click on one of the top 5 suggestions in the results pages so to take advantage of this and gain visitors to your website or customers to your online store, you need to be in the top positions.

-No other form of online marketing delivers a return quite like SEO.  When done the right way, SEO can deliver non stop organic traffic to your website which would otherwise cost a lot of money if it was being paid for through a paid campaign.

-Internet users tend to trust search engines and being in one of the top positions for the keywords the user is searching increases the user’s trust on the brand. 

-Your customers are always online. The mobile traffic continues to increase and it is slowly outpacing traffic from desktop computers. SEO ensures that your business can be found by customers that are actively searching for the services and the products that your business is selling. Good local SEO can help your business be found by people who in turn may visit your store or make an online purchase from your store. Mobile search and shopping is the future, with the right kind of SEO your business would be future ready. 

-SEO helps in the social promotion of your website. People who find your website on Google or Yahoo are more likely to promote it on Facebook, Twitter, and other social media platforms. 

-SEO is also extremely essential for the smooth running of a big website. Websites with more than one author can benefit from SEO in both direct and indirect ways. The direct benefit being an increase in the search traffic and the indirect benefit being that there is a common framework to use before publishing any content on the website.

There is no denying the fact that every business needs a good SEO strategy to attract organic traffic and to be found online. SEO can provide great ROI if done the right way and is one of the best long-term marketing strategies. 

Looking for someone to do your SEO the right way? Search no more. Head to PandayG for the best SEO services. SEO experts at PandayG have a deep understanding of how different search engines work, what search engines are being used by your target audience and what your target audience is searching for. PandayG will ensure that the visibility of your business is increased on search result pages and help drive quality traffic to your website. 


uses of digital marketing,why business needs digital marketing

Why your business needs digital marketing!

“Over 77% of the people make a purchase online or in-store after viewing something on Facebook.”

Facebook has over 2 billion users as of today.

Still wondering why digital marketing is important for your business? Here are 7 reasons why your business needs digital marketing NOW!

  1. It Levels the Online Playing Field – Gives equal opportunities to all kinds of businesses.
  2. It is More Cost-Effective than Traditional Marketing – Digital marketing helps you save money. It also provides a better return on investment for your marketing investments.
  3. Helps Generate Better Revenues – Higher conversion rates generated by digital marketing delivers.
  4. Facilitates Interaction with Targeted Audiences – Helps you give an insight into what your targeted audience wants and helps you serve your customers better.
  5. Caters to the Mobile Consumer – Reach your audience on their most used device.
  6. Builds Brand Reputation – Delivering what you promised helps you build a good reputation and gain the faith of your targeted audience.
  7. Ensures Business Survival Online – Digital marketing helps you convert your website visits into actual sales.

PandayG offers the best digital marketing services at attractive prices to ensure that your business catches the eye of your targeted audience through popular social networking sites. Our digital marketing services will not only increase your brand recognition but also help you build lasting relationships with your customers.

What we do at a high level: 

Understand your business.

Determine marketing and positioning strategy to develop your brand.

Identify your target audience.

Engage potential customers and try and develop thought leadership.

Use analytics to gain insight.

Promote the page to get traffic.

Invite your customers to follow your page and give testimonials.

For further information about our digital marketing services and packages, please get in touch with us. We would be happy to assist you.

Warm Regards

Team PandayG


PandayG happy customer hyvita tea

PandayG Happy Customers Series – Hyvita Tea!

With a clear mission and passion for everything tea, Hyvita, a store started in 2005 is now popular all over the world.  

Although Hyvita came into existence only in 2005, the Ahmed family has been in this business for over 62 years. National Tea Depot, a store started by Mr. Zaheer Ahmed’s grandfather, who named the store after India’s new-found freedom, was one of the most popular tea stores of its time, even though it was only a small retail outlet selling tea and coffee. In 2005, Mr. Ahmed’s father, along with his two sons started Hyvita tea with an aim to evolve with the changing times while keeping the values that they stand for intact.  

“While growing up, working in the tea business was my dream, I am lucky to be living it today” said Mr. Zaheer Ahmed, who runs the store along with his father and brother. While Hyvita has only one store based here in Hyderabad, the store gets orders from Pune, Delhi, Chennai and even the remotest parts of the country. Mr. Zaheer Ahmed says that their products sell because of their unbeatable quality. He says selling good quality products is their passion. We source our tea from different parts of the country and ensure we sell only the finest quality tea to our customers. TodayHyvita supplies tea to some of the biggest cafés and restaurants in Hyderabad. “People say that we have changed the market dynamics. Tea marketing industry was very disorganised for the longest time, we keep getting compliments on how we have changed that.” 

When we asked him about how his journey to success, he said that he has seen some really tough timesit’s the tough times that make you stronger”. He said that even during the toughest times they have stood by their mission to serve great tea to people and lift their mood and that has helped them bounce back each time they’ve gone through a bad phase. He says that tea business is a very dynamic business and cash flow is often an issue, however, they’ve never compromised on quality, even if it meant that didn’t make any profit at times. He claims that this is what has helped them reach where they are today. When asked about how Hyvita got so popular Mr. Zaheer said that even though they have done a few paper advertisements they’ve really got popular thanks to the good feedback their customers have given to others.  

 realised long back that I need to get my store online to increase Hyvita’s visibility but I didn’t want just a website, I want to sell through my website. We were looking for someone to create our website and thats when we got in touch with someone from PandayG’s team. We have been with PandayG for a long time now, in fact we were one of PandayG’s first customers. Getting online has helped me more than I thought it would. The number of queries have increased and now I have international customers. Hyvita tea is getting popular globally. This is all thanks to the amazing team at PandayG. The team goes out of their way to help us with anything we need. They are also very open to feedback and ensure that they work on the suggestions we give them. I truly believe that any store that hasn’t come online yet is missing out on a lot. The sooner they get online, the better.  

 When we asked him if he had any final words for our readers, he had only one thing to say – “Drink tea for good health.”  

 


how to make online store successful,ways of improving online store successful

Make your online store successful!

Make your online store successful!

Started an online store? We want to help you make the most of it. 

Running an online store is no child’s play. Taking the time to understand how online stores work and evolve is one of the best investments one can make. 

We’ve made you a checklist that will ensure the success of Aapki Apni Dukaan online.

– A rich inventory with good product description.
– Discounts and deals.
– Free delivery.
– Assurance.
– Follow penetration pricing strategy.
– Share information on your WhatsApp and Facebook groups.
– Prompt service(Chat/Orders)
– The right kind of branding strategy.
– Add a small gift or a thank you note with your order.
– Keep updating your e-commerce website and inviting people to your page.

Now that you have PandayG’s secret recipe to online success, make sure you follow these tips to make your e-commerce website a grand success. Do get in touch with us at if you require any assistance with your online store, our team is always happy to help. 

If you are still not online, you’re missing out! Visit www.pandayg.com and get an e-commerce website for your business in just 5 minutes with PandayG – the best website developers in town!

Warm Regards

Team PandayG


PandayG happy customer suban bakery

PandayG Happy Customers Series - Subhan Bakery!

“The world has changed and everyone is on their phones and computers all the time, so if you want to sell, that is where you should be too.” – Irfan Syed (Owner, Subhan Bakers)

Ask any true blue Hyderabadi about Subhan Bakers and watch their eyes sparkle as they talk about how Subhan Bakers make the best Osmania biscuits in the Deccan. A store that was started in 1948 in a garage now has customers all over the world. If you are travelling from Hyderabad, anyone who has lived in Hyderabad for long enough would ask you to bring a box of Subhan Bakery Biscuits. 

The store moved to its current location in 1951 and in its initial years got extremely popular for its bread. So much so that even the Nizams got their bread from Subhan Bakers. When former Prime Minister Jawarhal Nehru came to Hyderabad for a visit, he only had bread supplied by Subhan Bakers.

What started off as a small bakery making breads, salt biscuits and rusks slowly expanded into a full fledged bakery making cakes, muffins and different types of biscuits. 

The bakery which was started years ago by Mr. Irfan Syed’s grandfather is now managed by him. While he used to come and spend time at the store as a school and college lad too, he officially started working at the store after finishing his MBA in 1988. 

He believes the USP of their store is the quality of their products. “We are not afraid of our competitors, they are scared of us, they try to copy us.” He claims that while many bakeries have tried to copy them and make similar products, customers still choose Subhan Bakery over their competitors as they don’t want to compromise on quality. For and for Subhan Bakery, quality come before anything.

PandayG happy customer suban bakery
Subhan-Bakery
PandayG happy customer suban bakery

Mr Irfan Syed further adds, “We have only one aim, serve as many people as we can and make people happy with our food.” He fondly recalls a comment from a customer, “Dua le rahe hain aap sabki” meaning, you are collecting blessings from your customers with your delicious products and amazing services. He says that that one comment touched him so deeply that it has been motivating him to work harder for years now. 

When we asked him about his future plans he said that in the coming years they not only plan on opening up new stores in the city, they also want to expand their business and open stores in other cities. “When we started our store, we never thought it’ll get so popular some day. Our aim is to open stores all over the world and become popular globally.”

In the past year or two, we had a lot of people asking us if we have an online store, thats when we realised that we need to get our store online. We were looking for someone to make our website when we were approached by PandayG. “We’ve been with PandayG for over 7 months now and we couldn’t be happier. Our business has increased since we’ve come online. The number of queries we are getting has gone up in number. We are getting orders and feedback from people from all over the world.” He said that till the time he started an online store, the only way people knew about the store was by word of mouth. 

“PandayG has helped my business in more than one ways. It has enabled me to connect with the world. Not only has getting my store online increased my sales, I now have orders coming in from all over the world. The team at PandayG is also extremely supportive. Whenever I need any help with my online store, I know assistance is only one call away.” 

He says that anyone who hasn’t started an online store yet is missing out. “The world has changed and everyone is on their phones and computers all the time, so if you want to sell, that is where you should be too.” 

So get online, head to PandayG and set up your website in just 5 minutes!

Warm Regards

Team PandayG


PandayG new blog

Say hello to our new blog!

“We thought it would be awesome to put together a collection of advice, tips and feedback from our customers for our you to easily access. We hope that the information you find here will be beneficial to you or your business and would help you connect with us better.”

Hey there! Hello and welcome to the PandayG blog. Here’s where we will update you about what’s up at PandayG. This is where you will find all the latest and the greatest news everything about PandayG – from new services and product launches to interviews with people in the PandayG family. You will get to hear from our customers, our founders as well as experts from the e-commerce industry. 

Please do leave any questions or comments that you may have, we would love to hear from you and get your feedback on PandayG and this blog. We would also love to know what you would want to see discussed and showcased in the future. We want to use this blog to connect with you better! 

So bookmark this blog, email to your friends and share on your Facebook and Twitter and let’s pump up the volume on news at PandayG.

Warm Regards 

Team PandayG