In today’s time and age, people prefer the convenience of shopping online than going to a physical store and shopping. Thanks to this, more and more ecommerce stores are popping up on a daily basis.  From make-up and flowers to furniture and home-made handicrafts, today everyone is buying and selling almost anything under the sun online. This means that gone are the days when you could just create a website and expect people to find your website and shop. Today, you need to work extra hard to ensure that your website stands out from the crowd. Fret not, we’ve listed down 5 simple tips that can make your site stand out from the rest.

1. Showcase your brand

It is important to keep the focus on your brand when creating a website. Don’t limit yourself to a website that looks exactly like every other website. Customize your website to ensure it conveys exactly what your brand is all about. Choose a color that goes with the color palate of your brand. Studies have shown that people make up their minds within the first 90 seconds of their interaction with a product and colors have a huge role to play in this. So, knock yourself out, give your website the makeover it deserves, you owe it to your brand.

2. Simplify the process

Make shopping online on your website as easy as possible. People might find your store online but if they find that your website is difficult to navigate, they might leave your website and look elsewhere. If you see any successful ecommerce website, you will notice that they all have one thing in common – super easy navigation. Making your website easy to use is essential for the success of your online store. Simple things like easy search, organized product list and easy payment process play a huge role in the success of your online store. This way you will not only be able to display your products well, it will also make sure that no potential customer clicks out of your site frustrated.

3. Make it easy to reach you

Apart from making your website super easy to use and giving all important information about your shop as well as your store, you should also make sure that your customers are able to get in touch with you easily if they have any questions along the way. You can either have a contact us form or a live chat feature that your visitors can easily access. If your customers feel that they can get in touch with you whenever needed, it will build a sense of security and trust among them.

4. Publish content that is interesting

Posting interesting content is a great way to bring in new customers but also keep your old customers interested. Maybe you could include a blog to your ecommerce website to add more depth to your online store. You can use that space to tell customers more about your store, new products, events and things that are trending. Blogs with optimized content are a great way to make your store ranks better on google search as well as increase traffic to your online store. While your website gives your online store the perfect face, blogs can give your website a voice. This voice can help you share and connect with your audience like never before.

5. Go mobile

In this time and age, people are always on the go. Therefore, it is important that your website is available on mobile devices as well. A large majority of people shop from their mobiles. If they find it difficult to navigate their way around your website, you will lose these customers. A responsive website, i.e. a website that looks great on all devices is essential for your online store.

Want your e-commerce website to stand out from the crowd? At PandayG, we create websites that not only look great but are responsive and super easy to navigate. There is a reason why PandayG is known to be one of the best website designing companies in Hyderabad. Find out for yourself, visit http://pandayg.com/.