As a small business owner, you are constantly looking for ways to market your products and get your brand noticed. Today, social media marketing is aiding thousands of small businesses worldwide market their products and get their brand noticed. If you are not already using social media to connect with your existing customers and acquire new ones, it is time you started using this powerful tool. 

Connecting with existing and potential clients on social media is essential for any growing business in todays time and age. A recent study found that almost 80% of business owners said that social media marketing is essential for any business to get noticed and almost most of them were owners of businesses with less than 100 employees. 

The success of your social media campaigns does not depend on the number of followers you manage to it, it depends on the the amount of engagement it receives. 

Still wondering why social media marketing is so essential for your small business, we’ve made you a list!

1. Small businesses are more individual oriented

While there are many differences between a big company and a small company like the number of employees the company has, the legal structure and the kind of revenue they generate, there are various other various other distinctions too. When compared to big businesses, smaller businesses are a lot more community and individual oriented. Many of them are really involved in their communities and thus have a strong connect with them. So, when these small businesses start selling online, they can connect with these people online. When you have a small business, replying to comments and queries is easier as there is not too much traffic. When people talk about your product on social media, the reach of your product increases. A great way to increase customer engagement is to ask them to post pictures with the company’s product or a hashtag that your company has created. As a small business owner, you must make the most of social media by connecting with individuals. People will have more respect for you and your brand if they can connect with you on a personal level and if you are able to provide timely responses. 

2. Cheaper

If you have just started your business, you might not have a lot of funds for your marketing. This is where social media marketing comes into picture. Social media marketing is not just a more cost effective alternative to traditional marketing, many studies and reports show that they are also more effective and have a higher ROI. 

3. Personalised experience 

The USP of small businesses is that they offer the personalised attention that big businesses cannot. A study has shown that over 50% consumers like shopping at small businesses because of the personalised attention that they receive. When customers visit your business, you must take the time to connect with them personally. You can then personally ask these customers to follow your business on social media for exclusive discounts and updates and to clarify queries. This will not only help you further connect with your existing customer base, but help build the trust of potential customers. 

Have a business that you want promote on social media? Leave it to the experts One of the best digital marketing firms in Hyderabad, PandayG will insure your business gets the importance and recognition it deserves! Get in touch with us today, visit